About Nicholas Armstrong-Smith
With more than two decades of industry experience behind him, Nicholas Armstrong-Smith has earned a stellar reputation in the industry, underscored by his hard work, diligence and focus, not only achieving top results, but maintaining strong, enduring client relationships and a loyal network of repeat buyers and sellers. At the helm of the agency since 2012, Nicholas and his wife Shona, together with a close-knit team of property experts, have led the agency’s growth from a well-regarded established business into the multi-award-winning agency it is today.
Nicholas has received a string of awards and accolades over his career including winning the 2023 Century 21 Centurion Award for the 4th time, being recognised as one of the top 2% of Century 21 Sales Agents globally. However, it is the team’s achievements that Nicholas is most proud of being at the very forefront of the industry in the Bondi Junction precinct and surrounding suburbs.
Real estate is not only a career, but a vocation for Nicholas. His lifelong interest in real estate saw him working for Meriton in the early years before moving to the UK to hone his skills in the fast-paced London market. Following his return to Sydney, Nicholas worked for a high-profile Eastern Suburbs agency before seizing the opportunity to establish and grow his own family-run agency under the global Century 21 banner. A licensed estate agent, auctioneer and Justice of the Peace, Nicholas is a highly motivated and approachable professional with great people and communication skills who is committed to providing first-class service at every step. Keeping up to date with industry innovation, legislation and continued training is paramount to Nicholas, as well as his commitment to the community in which he lives and works.
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Awards
2024 Century 21 Diamond Sales Award Recognising High Achievements in Sales and Dedication
2024 Australian Small Business Champion Awards Finalist
2024 NSW Business Chamber Sydney Business Awards Regional Finalist
2023 Century 21 Centurion Award Winner (top 2% Globally)
2023 Century 21 Diamond Sales Award and Platinum Sales Award Recognising High Volume of Sales
2023 Century 21 Emerald Key Award Recognising Highest Growth in Property Management
2023 Century 21 Gold Hat Award for Best Marketing and PR in NSW
2022 Century 21 Centurion Award Winner (top 2% Globally)
2022 Century 21 Gold Hat Award Recognising Highest $ Value in Public Relations
2022 Century 21 Canstar Blue’s Real Estate Award - Most Satisfied Customers
2021 Century 21 Canstar Blue’s Real Estate Award - Most Satisfied Customers
2021 Century 21 Centurion Award Winner (top 2% Globally)
2019 Waverley Council Brightest and Best Awards – Most Outstanding Real Estate Agency
2018 Waverley Council Brightest and Best Awards – Most Outstanding Real Estate Agency
2018 Century 21 Centurion Award Winner (top 2% Globally)
2017 Century 21 Diamond Award Winner Recognising High Achievements and Dedication to Sales
NSW Justice of The Peace
Testimonials
"Nicholas and the Team were incredible guiding us through our home sale - with record results!
As we were located interstate, Nicholas project managed a last minute facelift with well priced and available tradies and made the house look amazing pre-sale.
Nicholas’s marketing campaign was spot on - resulting in multiple pre-auction offers.
The partnership with Nicholas and the auctioneer incredible - masters of their craft! This ensured the maximum value for our property - a record sale for the complex.
I highly recommend Nicholas and his team!"
(Kieren - Centennial Park Vendor) June 2024
"I'm immensely pleased with the exceptional service provided throughout the sales process. Your team's professionalism, transparency, and genuine care for customer needs were impressive. The efficiency and commitment to satisfaction made the experience outstanding. Thank you for setting a high standard of excellence in customer service."
(Franky - Bondi Junction Vendor) January 2024
"We have very happily purchased our first apartment through Nicholas & Century 21 in Bondi Junction. I found Nicholas to be very easy to deal with through the whole process. He is a great agent, thorough in his work and honest in his dealings."
(Ben - Randwick Buyer) November 2023
"Nicholas and team have been exceptional from start to finish in selling our home. We couldn't have hoped for a better result and highly recommend them as consummate professionals in all their dealings. We are now using their property management services for our investment property and are equally happy with Shona and team who are a pleasure to deal with A++"
(Tori - Bondi Junction Vendor) October 2023
"Nicholas's expertise of the local market and also his knowledge on what the previous owner of the property really wanted was top notch and precise. He is direct with his answers and I appreciate the effort that he takes in making sure that the communication is ongoing and not delayed. Highly recommended."
(5 Stars on RateMyAgent - Buyer) - October 2023
“Nicholas has a very good knowledge of the market. He worked extremely hard to get excellent result. He is also a gentleman of complete integrity. Throughout the sales campaign, he provided honest opinion and good advice. I highly recommend Nicholas and his team to anyone who wants to have his property sold.”
(Susan – Bondi Vendor) July 2022
“Very happy with the sale of our property and the customer service and Nicholas and Shona.. My brother and I interviewed several agencies before we went with Nicholas at Century 21. We'd used Century 21 to manage the rental of 7 Santa Marina Ave and we were pleased with their management. Nicholas was able to answer all our questions regarding selling strategies he proposed and kept us informed of the marketing campaign. We had three active bidders, just as the market was beginning to cool, at the auction and the house sold on the night over the reserve. Nicholas was always respectful of our views.”
(Roslyn – Waverley Vendor) June 2022
“Excellent service
I found Nicholas to be very professional and persistent with the sale of my property. Over the campaign his communication with the family was comprehensive and we are very happy with the result.”
Allan – Bondi Junction Vendor) June 2022
“Great experience with Nicholas.
Nicholas represented us very well and was very professional throughout the process. He worked hard to get the price we were seeking and was very good at communicating where things were at during the sales process. I would use Nicholas's services again.”
(Ray – Elizabeth Bay Vendor) April 2022
“Excellent service delivery
Nicholas shared honest feedback & has great insight on property market. Being a first home owner, nerves kicked in, Nicholas cheery presence & smile made me feel comfortable to discuss the property in length. He was diligent with getting back to texts & emails!
Thank you Nicholas for making my experience a fun & exciting one.”
(Trupti – Waverley Purchaser) April 2022
“Extremely efficient apartment sale experience with Nicholas Armstrong-Smith Century 21
Selling an apartment which was in poor internal condition but had good potential due it's location and outlook was always going to be problematical.
A couple of sales agents inspected it, gave their estimates of value and general advice for selling it, however, I thought both were too optimistic and pushy.
Nicholas was recommended to me by a friend, so I asked him for an appraisal. He immediately impressed with knowledge of the market, advice on preparation, assistance with organising removal of the old furniture, arranging for cleaning, etc. also, his valuation seemed realistic to me so he was engaged.
The advertising and promotion campaign was very well done and later the actual auction was conducted by a contact of Nicholas who was the best I have seen. He cleverly encouraged the final two bidders and the final sales price was higher than I expected and well above the reserve.
I highly recommend Nicholas and his team and would use him again without hesitation.”
Joe – Randwick Vendor) February 2022
"Nicholas and his team at C21 Bondi Junction were brilliant - I was super happy with the service Nicholas and his team at C21 Bondi Junction provided with managing my investment property, so it was a no brainer to enlist Nicholas in selling my property.
Although the Sydney real estate market was rather strong at the time of selling the property, which was in a well located and close to everything, it was still a very trying period with what was going on in the world. This never rattled Nicholas he always had a solution to whatever situation we came up against. He kept me will informed as to how the open for inspection went, calling only minutes after each weekly viewing. All in All I was happy with the final outcome and would have no problems in recommending Nicholas to other potential vendors. Thank you Nicholas :)"
( Karen - Centennial Park Vendor) August 2021
"Outstanding result- I am extremely happy with my vendor experience and dealings with Nicholas Armstrong-Smith
and the great team at Century 21 at Bondi Junction. His guidance and patience while the property was being readied for sale and his problem solving resourcefulness were of great assistance. He has demonstrated a thorough knowledge of the market and an unwavering professionalism and tenacity in attaining the best result. My input along the way was well considered and i was kept informed and in the loop at every step of the way. I could not have hoped for a better agent to deal with the sale of my property. He was recommended to me by a trusted acquaintance and i am very glad i listened and took their advice.
(Sofie - Waverley Vendor) July 2021
"Nicholas is an excellent agent. I have known Nicholas for more than 10 years.
His qualifications and actions are impeccable, indeed, technically his professional qualifications have not been surpassed by anyone else in the market. I am enjoy his friendly and profitable relationship with him."
(Nai - Double Bay Vendor) June 2021
“ In all a very good result and very professionally handled by Century 21 . Its reassuring when you a dealing with experienced people who know their product and that the advice received was accurate . There was good feedback from prospective purchasers and inspections that allowed us to assess the level of interest and that our pricing was about right to achieve a sale"
(David - Bronte Vendor) June 2021
"Fantastic experience buying our new home! Nicholas and his team were friendly, knowledgeable and always eager to help. We encountered numerous real estate agents during the process of finding our new home, but Nicholas and his team were the best by far! We could not have asked for a better experience."
(Lauren - Bondi Junction Purchaser) November 2020
"Tremendous service and an excellent result. Nicholas and his team were exceptional in arranging the sale of my property and facilitating all of the items that needed doing leading up to auction. He was attentive, professional, in regular communication, responsive, adaptive and determined. I was extremely please with the final outcome. Thanks so much Nicholas for all your great work and that of your team."
(Stephen Pfeiffer, Rose Bay, 13th December 2019)
“I have had very positive experiences with Mr Armstrong-Smith, both as my property-managing agent and sales agent.”
(Memia Chao, 2 properties in Bondi, 7th February 2019)